Email marketing is many times more effective than social media in customer acquisition and sales generation.

You cannot afford to ignore it.

After collecting your prospect’s email, you have to develop a relationship with them. This will enable you to build trust, which will, in turn, help them to do business with you.

For you to do that, you need to create email series that your prospect will be excited to read. This is called a follow-up sequence.

A follow-up sequence is a set of emails you create, usually five to six emails to send to your prospect.These emails can be sent over a few days or weeks.

Follow-up sequence gives you the opportunity to tell your brand story, build trust and introduce your products or services to your subscribers.This helps in generating more concrete leads for your business

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